About Us
In a world that’s becoming increasingly mass-produced, Simor boldly embraces the art of slow fashion. All our prints are developed in-house and are truly one-of-a-kind, setting our fabrics apart from even the most niche fashion labels.
At Simor, we pour our love into every seam, ensuring that each design reflects the uniqueness of those who wear it. Our mission is to celebrate individuality, one beautifully crafted piece at a time.
About the designer
After having spent a decade working for renowned eponymous designer labels, Smriti couldn’t keep her bursting creativity suppressed any longer. The natural next step was Simor - her personal canvas. A space where her individuality and ideas could finally take center stage.